Bluff is made for everyone who enjoys wine and beautifully designed things.
Bluff was founded in 2024 by Paul Kim. Paul began his creative journey as a fashion designer based in New York City. During his decade of working in design, Paul found a passion for wine and trained as a sommelier. While working in the world of wine, Paul discovered a lack of accessories that were both stylish and functional.
Combining his skilled eye for design and love of wine, Paul established Bluff to artfully craft products that are functional, friendly, and designed to elevate the wine tasting experience for all.
